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In crowded urban areas these apps often locate multiple people within a mere few hundred feet!

And just like that, the days of being rejected when out clubbing or trying to pick someone up at a party are a thing of the past.

To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.

Looking for Love and Sex Online is Old News For the better part of the past two decades online bulletin boards like Craigslist, dating websites such as e Harmony and Match.com, and endless pay-for-play sexual hookup websites have provided the single, lonely, horny, cheating, or simply bored man or woman with the fastest and most direct route to meet, date, romance, and/or simply have sex. As modern life has shifted away from the home or office-based computers and become all about the smartphone, we now have apps that allow us to literally "hook-up" on the go.

The stories that break through are told by brands built on disruption. We've made it easier than ever for existing and potential advertising partners to leverage our rich history, creative prowess and data to create authentic and relatable content that resonates with our audience of millennial men.

To increase buzz around the DVD & Blu-ray release of Entourage the movie, Playboy developed a socially-driven digital marketing program to capture guys’ attention by giving them the chance to live like a VIP for one weekend in Hollywood —with Playmates included.

The more sizable and interesting the nearby crowd, the better your shot at finding partners. I found myself leaving the app on all the time and big surprise, my life quickly became all about the search for sex.

As such, any jam-packed venue is now a prime cruising spot for app-aware people looking to get laid. Within three months I ended up getting fired for sneaking out of work to hook up.

Feeling safe, with my friends all around, I texted back, asking him to come over and I'd buy him a drink.

In less than five minutes, there he was, arms crossed, big smile on his face, right in front of me.

With sex apps there's no muss, no fuss, just the act itself and a handshake on the way out, thank you very much.

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